If there’s one name that still dominates the South Tenerife holiday scene, it’s Las Américas. Bright, bold, and always buzzing, this area has evolved from a 1980s party zone into a surprisingly diverse and high-demand location, especially for buyers who want rental income potential.
This guide is accurate as of 2025, but things move quickly here, so do check current rules, prices, and regulations before committing.
Property Types & Typical Prices
Las Américas is packed with:
- Studio and one-bed apartments in tourist complexes
- Aparthotels that have partly converted to private ownership
- High-turnover investment properties near the promenade
Typical prices in the area are:
- Studio apartments: from approximately €180,000
- One-bedroom apartments: typically range from €250,000 to €4000,000
- Premium frontline units: often exceed €500,000, especially those with beach views, large terraces, or recent renovations
You’ll also find pockets of more upmarket options towards the edge of the Golf Las Américas zone or tucked between Parque Santiago and El Camisón.
Pros and Cons of the Area
Pros:
- Excellent for short-term rental yields
- Central location with strong demand from tourists
- Walkable to beaches, nightlife, restaurants, and shops
- Constant activity throughout the year
Cons:
- Very tourist-heavy in some parts
- Some buildings are dated or noisy
- Hard to find residential-style properties
- Regulations around tourist licences are tightening
Transport, Shopping & Daily Life
You’re spoiled for choice in Las Américas. Buses run frequently, and there are taxi ranks on most corners. You’ll rarely need a car here unless you plan to explore further afield.
Supermarkets, pharmacies, and fashion stores are all on your doorstep, along with a full mix of eateries, from British breakfasts to sushi bars.
For longer stays, there are gyms, co-working cafés, and good Wi-Fi in many modernised apartments. Just be aware of noise levels. If you value silence, it might not be your spot.
Local Quirks, Crowds & Cultural Differences
This area is unapologetically lively. You’ll see everything from hen parties to pensioners walking the golden mile with ice creams in hand.
Culturally, it’s very international and quite commercial. You won’t find quaint Spanish corners here, but you will find convenience, energy, and people from everywhere.
One curious feature is how Las Américas manages to blend beach clubs with karaoke bars, budget buffets with luxury fashion, and surfer cafés with show-cook dining. Somehow, it works.
Las Américas isn’t for everyone. But if you want energy, visibility, and a property with rental appeal, it delivers. Whether you’re investing or just love the buzz, it remains a key part of the South Tenerife picture.
Want to compare it with other areas? Check out our full Tenerife Town Guide (2025 Edition) to see how Las Américas compares with Costa Adeje, Los Cristianos, and more.